About The Project

The Challenge

Abyssinia Import is a French establishment specialized in importing Handcrafted Products and Leather Goods from Ethiopia. In the handbag section Abebas collection, the company was struggling to increase sales. They wanted to integrate an e-com solution to their business and putting their product in front of the right customer.

Branding

Packaging

Web & App

Interior

What We Did

E-commerce I Digital Marketing

Logo Conception We designed a logo encapturing the minimalism and luxury code, enhancing the noble materials and the effortless personality of ABEBAS. Content Creation We took care of the visuals and photos for ABEBAS Winter and Summer Collection from casting the models and selecting the locations. Website Development We developed an online Shopify Boutique (an e-com subscription platform). Social Media Management Posting content: photos, promotional posts, and analyzing customer segments to reach out to.

The results

A 2.0 Brand

Diversify the channels of distribution, building engagement in a new way with existing customers.