Email marketing provides a reliable form of communication between your brand and your customers. It’s a cost-effective solution to reach customers where they visit every day — their inbox.
Email marketing allows you to segment your customers to send highly personalized content. You can provide valuable content that helps your audience, email is the perfect channel to drive engagement
Email marketing can develop your brand identity because it gives you a direct line to the email inboxes of your customers . Once you begin creating valuable content for the customer, you’ll have an edge over your competitors.
Email marketing provides a great opportunity for impulse buying. Customers often act on impulse when they get an email letting them know about a relevant product which is related to their previous purchase.