About The Project

The Challenge

Lia perfume is a newly established company, which sells independent and classic brand of perfume imported from France. The company would like to promote their products towards young middle-class women. Lia wishes to create a unique space for women to enjoy international standards service.

Brand Identity

Content Creation

Digital Marketing


What We Did

Building An Online Audience

Brand Identity – Logo conception and the brand universe.

Content creation – We created all the visuals, from the products photos to promotional . Online Advertising – We promoted the products towards the middle class women in Addis Ababa.

The results

An Elegant Overal Design

We built brand awareness by achieving reach and engagement. We were able to build an online audience of women. Lia perfume increased its sales during the campaign.